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MONTHLY MEMBERSHIP OFFER GROWTH CASE-STUDY

DecoExchange

DecoExchange is a multi-7 figure coaching company that has a monthly membership that teaches craftpreneurs how to make home decor.

When DecoExchange first reached out, they we're only getting a 1.2% conversion rate and needed to redo their sales page and get high-converting sales copy for it.

We made the decision to partner because we loved the vision behind their company and knew we'd be able to increase their conversions with some fresh new copy and design.

Help Create a High-Converting Sales Funnel to Increase The AOV

OUR ASSIGNMENT

Client Challenges

  • Speaking directly to their customers needs and wants

  • Having a funnel structure that supported a higher Average Order Value

  • Creating a sales page that converted on both warm and cold traffic

  • Fine tuning messaging so it was in alignment with the outcome and brand

OUR STRATEGY

Anytime we come into a business we always follow a Customer Value Optimization approach while analyzing the data we have to make educated decisions on our next steps.

When first speaking with DecoExchange and understanding the path in which they take their customers we noticed 3 things:

  • There was no set path to increase the initial cart value of each of their customers

  • The conversions on their page was low - 1.2% - and could be increased to 5% or more with a few simple tweaks

  • With the proper sequence in place they had the ability to increase upsell membership sales by over 300%

That's why we knew the first thing we needed to do was incorporate a sales funnel to increase the Lifetime Value and Average Order Value.

We also knew we needed to rewrite the sales copy to speak directly to their target audiences desires while handing their objections so we could boost first page conversions.

After we rewrote the copy we redesigned the sales page to have a better flow to create a better user experience and increase the conversion rate.

Lastly we ensured the proper email automation on the backend was set-up and working property to save abandoned carts and drive more backend sales.

Their Sales Process Before Us:

Creative Coaching Offer 1

Business Creative Coaching Offer 2

As you can see, instead of having a smooth flow each sales page was one in its own.

This approach did not help increase the Lifetime Value or the Initial Cart Value each customer was worth.

What We Did Different

By incorporating a smooth flow throughout each product we started with their best selling membership program Creative Coaching. Once the initial purchase was made we sent them to an Upsell page.

On the Upsell page we sold them the All In' coaching offer which included their 3 main offers - Creative Coaching, Inner Circle Coaching, and their Discount Club.

Here’s What We Did:

  • Generated over $28,000 in sales in the first 3 weeks of launching to cold traffic

  • Converted at 9.2% Conversions on Cold Traffic

  • Boosted Average Order Value by $46.69 which was an increase from $12.50 to $59.19

  • ​Added 477 new customers into their monthly membership

  • Wrote and designed each page throughout the sales funnel

  • Helped DecoExchange structure their offers in a way that made since.

  • Set-up backend email automations to recover abandoned carts

Apply to Work with Us!

THE RESULTS

$273,000+

Over $273k in combined YRR through the funnel we built

+$46.69 to AOV

Brought Average Order Value from $12.50 to $59.19

9.2% Conversions

Increased conversions from 1.2% to 9.19% in less than 30-days

Apply to Work with Us!

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